Logo Maker Wix
vs. Canva vs. Mojomox

What’s the best logo maker for free?
A review.



Why do we need brand identity?

A logo is frequently mentioned as the most important visual, outward-facing element of a brand’s identity.

A brand’s identity itself is the picture that a customer has in mind when thinking of the brand: What does it sound like? What does it look like? What does it make me feel like? If a brand were a person, what things come to mind first? Does the person have red hair or does she always wear the color black? Does she talk fast? Is he friendly or is he loud?

Shapes, colors, tone are all identifiers that make a person or a brand unique. There’s limited space in people’s minds—memories distilled into their most unique elements.

As a marketer or brand designer, you create what those unique distinctions are that will be on your customer’s mind when thinking of you. A logo is one of those brand elements that allow you to embody one or two of those traits. Is it sustainable, quirky, hyper-professional?


1. What makes a good logo today?

Finding your brand traits can be a challenging exercise. But it’s like mise-en-place in cooking: Once you’ve washed, chopped and prepared everything in small bowls, it’s child play—you just follow the recipe. But what is the recipe for a modern, good logo?

“Keep it simple. Make it smart,” is a great guideline to follow by famous graphic designer Paula Scher.


modern logo design
What are modern logos? By keeping your logo simple, you’ll ensure that it can be scaled down and read on modern devices.

Six
Principles

Let’s start with “simple”:

01. Modern logos are used on websites. These logos most often sit in the top left corner and get hardly more space than half of your thumb size which means they need to work small.

02. Modern logos are seen on phones even more than on websites. In 2019, Google enabled “mobile first” indexing for a reason: more people view websites on their phone than on a desktop computer or on a tablet. And this means that a logo will be looked at in even smaller sizes.

03. Modern logos are used on social media: LinkedIn, Facebook, Instagram, TikTok and co. You’ll need a logo version that fits in a square or in a circle. That space may be even smaller than your website corner, especially when viewed on a phone.

By keeping your logo simple, you’ll ensure that it can be scaled down and read on modern devices.


what is good logo design
What are good logos? Designing a logo means thinking through different choices and deciding what each choice means to you and the viewer. Online logo makers won’t take the work out of your hands but some make it easier than others.

04. Serif versus sans-serif typefaces? Serif type is always a bit more sophisticated, elevated, and can feel more mature. Sans-serif type, however, is more approachable, simple and can feel younger and stronger. Despite both styles being classy in their nature, using sans-serifs will often provide a lasting contemporary feel in the long run. Serif designs will need more care and design attention because of the details that can get lost more easily when viewed in small.

05. Word marks or logo symbols? Symbols or icons have one big advantage—they can literally become iconic more easily. But word marks are a modern way of designing logos. The idea is to find something iconic in the word mark that acts similarly to a symbol: typefaces with eccentric extras or letters that look like iconic outliers or identifiers.

06. The best logos work in black and white too. Print your logo on a pen or do a cool die cut sticker? Logos that use shades of a color will have a harder time getting transferred into many marketing materials. Multiple colors? The more colors a logo has the more expensive certain print materials will be. And for some materials, like a logo on a pen, only one color can be printed.


word mark design
Word mark design: Good logos have meaning. The reason why it’s so hard to make good logos with online logo makers is that there’s no story as to why a logo should look one way or the other.

2. What are the differences between logo makers?

Good logos have meaning. We’ve touched a little on brand strategy in the first paragraph but the reason why it’s so hard to make good logos with online logo makers is that there’s no story as to why a logo should look one way or the other. Is the type thin, is it thick? Is it spaced out or set tightly? Is it uppercase or lowercase or neither? Is there a symbol in addition to the word mark? What shape does the symbol have? Is it a rectangle, a circle or a triangle? Is it abstract or an illustration? Where is the symbol positioned—above, on the left or in the middle of the word mark?

The more elements, the more logo versions you’ll need to create for different purposes. If you’re designing a logo, you’ll need to think through all of these different choices and decide what each choice means to you and the viewer. Online logo makers won’t take the work out of your hands but some make it easier than others.

Different logo makers, different processes. Or, maybe not so much. Step one for all logo makers is to enter your brand name. For Wix and Canva, in step two you’ll set your industry, step three will let you pick a few references of styles that you like and step four will give you options for customization, like colors, free fonts and icons that are available on the internet. For Mojomox, steps two and three are combined in order to save one step: instead of selecting an industry and picking references, you’ll immediately see your brand in designed preview options. You’ll select your favorite one as the baseline for customization.

For all three logo makers, in the last step, you’re able to download your logo file. As for cost, Canva and Mojomox have one option for a free file download and Wix’s basic logo package costs $20.


3. The Wix Logo Maker

Wix logo maker company name
Step 1: Type in company name
Wix logo maker industry
Step 2: Select industry
Wix logo maker select look and feel
Step 3: Select look and feel
Wix logo maker select style
Step 4: Select style
Wix logo usage
Step 5: Select usage options
Wix logo maker select for customization
Step 6: Select baseline for customization
Wix logo editor
Step 7: Wix logo editor
Wix logo maker pricing options
Step 8: Two pricing options: “Advanced” package for $50 for all logo files including resizable logos and social media files and the “Basic” package for $20 for non-scalable (standard) image files.
Wix logo maker logo export preview
Step 9: Wix logo maker’s file export preview

4. The Canva Logo Maker

Canva logo maker company name
Step 1: Type in company name
Canva logo maker select industry
Step 2: Select industry
Canva logo maker select style
Step 3: Select style
Canva logo maker logo editor
Step 4: Canva logo editor
Canva logo maker file export preview
Step 5: Canva logo maker’s file export preview, PDF export is the only free option.
Canva logo maker pricing
Step 6: Canva’s two subscription options: yearly $199.99 or monthly $12.99, including a free 30-day trial.

5. The Mojomox Logo Maker

Mojomox logo maker overview
Mojomox logo maker overview
Mojomox logo maker add company name
Step 1: Type in company name and instantly see logo preview options as you type.
Mojomox logo editor
Step 2: Mojomox logo editor with lots of word mark customizion options: individual letter swap, font style, font weight, letter spacing and color presets or custom pickers.
logo maker Mojomox file export
Step 3: Mojomox logo maker’s file export preview. All logo image files (large png format) with or without transparent background are free.

6. Direct Comparison of All Logo Makers

Both Wix and Canva include logo symbols into their logo creation process. For that reason, it’s necessary that you pick your industry before getting into the customization editor. If you have a good idea of what your logo design should look like, Wix gives you many editing settings to get to the result you were aiming for. During our testing, we noticed that some designs can require a good amount of fiddling around. Canva, by contrast, puts its focus on using one of the logo templates and making more basic edits, eg. colors and font style, within those templates.

Mojomox believes in the strength of modern word marks and in empowering the logo creator to make strong design choices herself. The result will be a more modern and versatile logo.

In regards to pricing, Canva offers a free PDF logo file besides a monthly subscription for $12.99 that includes other marketing templates. Wix has two logo packages, one basic one with standard image files for $20 or an advanced package for $50. Mojomox is currently free.

We set out to make a logo maker that creates the best logos online. Give it a try and send us feedback on what works or what could be better.