A studio that makes tools.
Mojomox is a small, independent design studio building the identity tools we always wished existed — for founders who’d rather be shipping product than wrestling with a logo brief.
01 — What we believe
Most founders don’t need a brand agency. They need a brand, by Tuesday.
The world is full of logo makers and brilliant agencies. The first feel disposable; the second take six weeks and a five-figure invoice. Both miss the founder who’s two days from launch and just needs something good enough to be proud of and editable enough to grow into.
Mojomox sits in the middle. Real, editable design modules: custom icon families, original fonts, swappable letter variants, wired together so you can produce something that looks made, not generated.
02 — The story so far
Six years, in seven moments.
- 2019A side project, started in New York. Saskia, frustrated with the gap between cookie-cutter logo makers and full-service studios, builds a small tool to assemble her own client work faster. The tool is based on a custom font, Geo, a workhorse grotesque designed specifically for logo lockups, with swappable letter variants per glyph.
- 2020First public release and the first paying founder. A friend launching a beauty company is the first non-friend customer.
- 2021Custom icon library reaches 800 marks. Every icon drawn in-house, on a 1000px grid. No stock, no AI—just what users requested.
- 2022Our font shop opens. Users wrote in asking to buy the fonts we had created for the logo maker so we opened a shop.
- 2023Brand kits, business cards, social templates. The product expands from “logo” to “identity system” — every kit derived live from the user’s own building blocks.
- 202410,000 founders crossed. The logo maker grows to cover more industries, styles, and font collections.
- 2026AI as an entry door to the library. An assistant that translates a one-line idea into editable assemblies of our existing modules.
03 — How we work
Six principles we keep coming back to.
01
Editable always beats finished. Every output is a starting point.If you can’t take it apart, it isn’t yours.
02
Real assets, not pixels. Vector marks, real fonts, original letter variants. No raster output you can’t refine.
03
Show the recipe. Every result tells you the parts it’s made of: icon family, font, letter set, palette. So you can swap any of them.
04
Restraint is a feature. We’d rather ship 20 great icons than 2,000 mediocre ones.
05
Independent. On purpose. We answer to founders and to staying lean.
06
One weird detail. The best logos always have one thing that shouldn’t quite work but does. We create for that detail.
I started Mojomox because I kept watching good founders create bad brand designs. I’ve spent years designing identities: for clients I loved, on timelines that crushed them, at prices that priced out the people I most wanted to work with. The founder with $300 and a Sunday night. Mojomox is the tool I would have given those founders, if I could have cloned myself. It’s not a replacement for a real designer. Mojomox is a working studio for the moment when you just need to start with something better than a Canva template.
— Saskia · saskia@mojomox.com
What others have said.
I love graphic design and branding — but I’m a busy founder and need to come up with cool-looking brand concepts quickly and think on my feet. All other online tools just don’t have the amount of finesse. Beautiful tool. Recommend, recommend, recommend!!
I made a logo with the guideline kit and I trapped my team with it — I told them that a new designer is joining us and this is his work! They were kinda impressed especially with the presentation… then I told them the truth that it’s Mojomox work.
I love this tool and I can tell I’ll be using it constantly in the future. It’s like Google to me. In less than 24 hours, Saskia emailed me back saying it was set and ready to go, and to please reach out should I need any support.
If you want consistency, this tool does a great job of creating brand consistency and simplicity without making you look like a cheap tech store from 2001 — which some "brand" tools sadly do.
I love Mojomox! It’s a great and easy to use logo designer that generates whole corporate identities. There are lots of instant logo previews… It’s perfect for creating a professional look for your business in minutes.
Logo and brand kit quickly and easily! There are several places to do it online but Mojomox does it simpler and faster.