Modern Fonts for Logo Designs in 2022
If you’re looking for modern and unique fonts for logo designs that make your brand stand out, we’ll show you how to design a professional and great-looking logo.
- What Are Modern Fonts for 2022?
- When to Use a Wordmark Logo versus a Logo Symbol
- Examples of Company Wordmark Logos
- Is a Sans Serif Font Better Than a Serif Font?
- Which Industries Should Use What Fonts for Logo Designs?
- Logo Templates by Industry
- What’s the Cost for Logo Fonts?
- Summary of Modern Fonts for Logo Designs
What Are Modern Fonts for 2022?
In 2022, we will continue using typefaces with more character: a few letters of a face that stand out, or even an entire font that is based on an idea that is ready to be seen. For serifs, we have diamonds as i-dots, playful swooshes and swirls to create ligatures, romantic quill-pen terminals, or fine and exaggerated inktraps.
For sans serifs, we stay geometric in style and embrace wider (extended) cuts. A few letters may be rounded or designed to not quite fit in to add a more bespoke feel to the typeface.
We’ve long entered the era of “fast type design.” People love typography more than ever and are ready to experiment with it in their designs on their websites, on social media, and even their personal branding. This fast pace is great for evolving font designs: in order to stand out, the next generation typeface needs to be more cutting-edge.
What’s great for personal showcasing is not great for branding. Branding is all about staying consistent—in color and in regards to typography. When designing a logo and your brand identity, stay classy when it comes to picking your typeface. That way you ensure a look and feel that doesn’t feel dated in a year from now.
When to Use a Wordmark Logo versus a Logo Symbol
Good logo design by a professional designer is, of course, more expensive than designing a logo yourself. And while there are plenty of free logo creation tools out there, they often create something a little too obvious to be interesting (like a speech bubble for a communications company), or something so random it’s not tied to your company at all.
Another approach that will usually get you a more professional output is to use a wordmark instead of a logo symbol—in other words, your company name in a timeless typeface. Avoid trendy fonts (like the ones mentioned above) or anything overly ornate, and focus on finding something with clean lines that can be easily read at any size.
While that may not be the most visually groundbreaking design choice at first glance, it looks far more professional than a cheaply made logo. In fact, many of the biggest brands in the world use a wordmark for their logo.
Examples of Company Wordmark Logos
Is a Sans Serif Font Better Than a Serif Font?
Sans serifs are a versatile choice that can work with a lot of different looks and are easy to read in many sizes, whereas serif fonts may lend a more classic and sophisticated feel to your brand. Serif fonts are prone to lose their details when set small—the serifs (the little feet attached to the letter stems) disappear easily at a tiny font size.
However, there are many applications when a logo needs to work well in small too; for example, at the top left corner of a website, especially when viewed on a phone. For that reason, serif fonts require more attention when it comes to testing a logo in a multitude of environments.
In any case, if a serif or a sans serif font is a more suitable font for logo designs, is a matter of what you’d like to convey with your logo rather than going only by readability at small sizes. In fact, make whether to use a sans serif or a serif font your very first decision when selecting a typeface for your brand. Here’s a simple checklist to help you through the process:
Serif fonts: Well-known examples: New York Times, Vogue, Zara, Etsy, Burberry, Volvo. Serif fonts often convey one or more of the following: sophisticated, classy, warm, personal, depth, craftsmanship, elegance.
Sans Serif fonts: Well-known examples: TED, Venmo, Diesel, Dunkin’ Donuts, Stripe, Google. Sans serif fonts often convey one or more of the following: straightforward, clean, technology, approachable, modern.
Which Industries Should Use What Fonts for Logo Designs?
Food & Restaurants: Use serif when focus is on homegrown, homemade; using a sans serif means that the focus is on clean and simple.
Beauty & Wellness: Use serif when focus is on focus is on unique experience, custom formula; sans serif focus is on clean ingredients, simple care line.
Marketing & Sales: Use serif when focus is on high-end marketing, focus on publishing industries; use sans serif when broad audience.
Fitness & Wellness: Consider serif for personal experience, women-focus, finer sports; use sans serif for broader audience, mix of sports.
Fashion: Use serif for sophisticated fashion, fashion with historical background; use sans serif for modern, contemporary fashion, broader appeal.
Finance & Legal: Use serif when firm is classy, more expensive; use sans serif for more affordable offerings, younger audience.
Media & Publishing & Communications: Consider serif for classic book publishing, sophisticated writing services; use sans serif for contemporary publications, affordable writing services, and modern PR.
Nonprofits & Politics: Use serif fonts for a more sophisticated audience or nonprofits with educational purposes; use sans serif fonts when the focus is on loud and actionable communication.
Crafts: Use serifs for focus on craftsmanship and personal creations; use sans serifs for focus on modularity and modern pieces.
Pets: Use serifs for focus on elegance, use sans serifs for focus on friendly, ease of use, and basic items.
Kids: Use serifs for focus on education, personalized approach, pricier items; use sans serifs for focus on fun, simplicity, and affordability.
Apps & Tech: Consider serifs for B2B companies whose customers also use serif fonts or apps offering high-end solutions; most often: use sans serifs to show ease of use and approachability.
Logo Templates by Industry
What’s the Cost for Logo Fonts?
Option 1: You can buy a single font style from type studios or on font platforms such as MyFonts, Creative Market, or FontShop for around $35. You’ll then need to install that font on your computer and activate it in order to create a logo with a graphic program that you have on your computer.
Option 2: You can get free fonts from Google Fonts that you can download to use for a logo design. To make your branding more cohesive, you can also use the very same font from Google web fonts for all of your copy on your website, such as Wix, WordPress, Squarespace, and so on.
Option 3: At Mojomox, you can design your logo right here with our logo maker using our modern and unique fonts specifially crafted for logo designs. To keep your branding consistent, you can also use the same font you picked for your logo on your website. Check out everything you’ll get with a subscription.
Summary of Modern Fonts for Logo Designs
With the rise of interest in typography, more fonts are available across many websites and platforms. While experimenting with type is fun, professional branding requires consistency and that means keeping your brand’s typeface for years to come. For that reason, it’s key to pick a font that’s classy and won’t go out of style anytime soon.
4 Steps to try out Mojomox’s custom logo fonts: