How to design a minimalist logo in 4 steps
What is a minimalist logo?
A modern, minimalist logo can be a either a) a wordmark logo, a design that consists of text, or b) a logo with a simple, often geometric, logo symbol paired with a modern font. A minimalist logo often uses only one or two colors.
This quick tutorial will show you how to design a minimalist logo using an online logo maker that takes you from a simple logo idea to a professional design for a business or a personal brand.
Collect logo ideas
Step one: Create a moodboard on Pinterest or Canva first by adding a collection of logos you like. A one-pager is best. Ten to twenty designs will give you a good overview of variations. Too many inspirational designs dilute the collection—keep adding and pruning back at the same time until the moodboard feels compact and cohesive.
Highlight the things that you like about certain logos and state why in two or three words. For example, the color palette, the spelling (uppercase or lowercase) or spacing (wide or narrow), font specifics (serifs, pointy letters, etc.), or the tone (friendly, sophisticated, etc.).
Select a logo as a baseline
Step two: To get inspiration in a few seconds, you can use the Mojomox wordmark logo maker. To get started, type your brand name into the input field below this article to get simple logo ideas. Take screenshots of logo ideas you like and select one version to get started with and that you can use as a baseline to customize further inside the app. Another modern way is to design a simple wordmark by typing out your brand name in a cool startup font.
Step three: Now that you are in the logo maker app, click on one of the letters of your brand name inside the white editing area; this will pull up the alternative letter design menu from which you can select a different letter design—from minimalistic and organic to geometric shapes. If you’re not sure whether you should go for a wordmark logo or a logo with a symbol, you might find this article on typography logos helpful.
Preview and review logo within brand kit context
Step four: Finally, use one of the color presets that look modern, and check out the automatic brand kit section right below the logo editor to see how everything comes together. To customize the three preset colors, go into the sidebar, open up the Colors section and click into one of the three fields. There, you can either select a new color or use the color picker to pull a color from another document or photo you have open on your computer.
It’s not possible to get your designs right from the beginning. A brand is a living project and you can refine your designs as you develop your business.
Consider the step-by-step development of building a brand “lean style” but in reality, building a brand is an ongoing process—for big brands too.
Adjust colors and font weights as you see fit in a gradual fashion. Let’s say that during your web design process you find that the light yellow you use could be a little lighter, adjust it and move forward with that tone instead. Over time, you build a rock-solid version that suits your real-life needs. That’s what good design is about: functionality.