Cool Logo Ideas with Logo Fonts
Updated on: June 27, 2022
In this article, we’ll review modern design ideas for cool logos, learn about ways to look at a logo for inspiration, and check out professional tips for logos and how to design them with modern logo fonts in 2022.
A company logo is one of the most significant visual elements for branding a business. The other two important elements are a brand color palette and typography. Supporting visual brand elements are photography, illustration, or a set of icons that are often custom to a brand. Together with your brand’s tone of voice (the way to choose your words), they make up what’s called brand identity.
A brand identity is a toolbox to create a brand image that makes it easy for people to differentiate between your business and your competitors’ businesses.
If you’re ready for logo ideas, type your business name below or read on to learn more about how to get inspired.
Logo Design by Industry
Logo Trends in 2022/23
Before getting into the details of how to collect logo ideas, it’s important to know that keeping your brand consistent (always use the same logo, some colors, etc.) is one of the biggest pillars of branding. People need to recognize your business quickly, and for that, your business needs to look and sound the same wherever it pops up. Another critical pillar of branding is to create a unique brand in the first place.
A unique brand stands out and is, therefore, easier to remember. However, a brand needs to stand out the right way—just like a yogurt needs to look like yogurt on a supermarket shelf, not like a pudding.
People need to be able to compare your product to other options. This is called “Positioning”—the way people perceive your brand and how people compare your offering with similar choices.
When looking for logo ideas, check out your competitors and make sure your logo and your brand colors are different. For example, a modern (and cool!) way to create a logo for a business’s brand identity in 2022 is to use wordmarks (sometimes called text logos) instead of logo symbols. Logo symbols are images, such as an image of a camera for a photography shop.
Ways to Look at a Logo for Inspiration
We’ve added nine logo templates above. All of the logo fonts we used are part of our unique mix-and-match Bauhaus font system.
When you look at a logo for inspiration, notice the following 6 things:
- the differences between serif (fonts with little feet) and sans serif fonts
- letters or details in the fonts that stand out
- spacing between the letters (this is called letter spacing or tracking)
- the case: ALL CAPS, lowercase, or Title Case?
- the weight of the type—is the logo thick or thin?
- the color
For a more approachable feel, try a sans serif font first. If you’re going for personality, elegance, or sophistication, a serif font works better. Wider letter spacing makes a logo feel less corporate, tight spacing makes it feel compact. Title case is a good standard for how to spell your business name in a logo. All caps is classy too. Lowercase is very friendly. Thicker type says bold and young, thinner type is elegant. Details in a logo font make the entire logo unique and more memorable.
An easy way to get started with your own logo is by clicking one of the templates above. This will open up the logo maker app for you to customize the business name, design, and colors.
Cool Logos with a Logo Ideas Generator
Step 1: Type out company name
Type your company name into the logo maker input field and click the Next Step button. You’ll see a selection of logos from which you can pick one as a baseline for your design.
Step 2: Select design
For a modern or cool logo, try a wordmark first. You can always add a logo symbol later in the logo maker app.
Step 3: Modify logo
In the main editing area, click on one of the letters of the logo. A dropdown of alternative letters shows up right below the letter you clicked. To select another letter for your logo, click on one of the alternative ones. In the sidebar, use the sliders for weight and letter-spacing to quickly change the overall feel of the logo.
Tips for Logos
The Right Typography For Business Logos
Whether a logo is a business logo or a mark for a personal brand, the process for finding the right logo font is the same: Have a logo idea in mind and then click through the font options in the right sidebar of the Mojomox logo maker app. Go back to the Logo for Inspiration section above to read about the different meanings of serif and sans serif fonts.
Once you’ve found the right font, tweak it with the sliders. Try, for example, the weight slider: the thinner the logotype, the more elegant the logo. The thicker the type, the stronger a logo appears. Thinner styles are harder to read when the logo mark is small.
Versatile Logo Formats
The most versatile logo format is a horizontal logo as opposed to a stacked logo. You can have both a horizontal and a vertical logo lockup for your brand but it’s quicker to get started with one that fits nicely into the top bar of a website. For modern applications, you may need a shorter version of your logo. The short version of a logo is often the first letter or if your brand name is two words, the starting letters of the name. In our example, “Undy,” this would be the letter U.
Finding the Right Colors
It’s a good idea to have some color options in mind when looking for logo ideas but in logo design picking a color palette comes after having the actual logo design. This way you keep the focus on the font details of the design. A color palette should support another aspect of your brand strategy than what your logo mark does. Additionally, find a palette that is far away from your competitors’ colors so that people can remember your brand more easily.
The Mojomox color palette tool makes it easy to figure out colors that work well with each other. While selecting colors with the picker in the right sidebar, look into the brand kit section below to see if all color combinations are easy to make out. If not, fine tune all colors until they match well.
Test Your Logotype Design
Designers know that good design means that form follows function. Whether you’re aiming for a cool logo or a classic logo design, the functionality is more imporant than the looks of a logo. In practice, that means: Before exporting your logo files, make sure the mark is readable in small. For that, scroll down to the Brand in Context section and see if your logo works in small. Tweak until it does.
As a next test, download multiple versions of your logo and upload them to your website. See which one works best. Try other applications too. For example, if you will have packaging that will be shown on shelves, print out your logo and mount it on a sample box. See if the logo stands out next to competitve products. Another good application for testing your logo ideas is a business card which you can test right here with our Mojomox business card maker.
- What’s the Mojomox logo ideas maker?The Mojomox logo ideas maker is great for exploring logo ideas. You type in your business name and then scroll through all the Mojomox logo ideas really fast. Once you’ve found a baseline idea you like, you can further customize your logo by clicking on an individual letter. Alternative letters will show up and you can swap one out by clicking on it. Easy, modern, fast!
- How do color palettes work?After clicking on one option within the logo ideas maker, you’ll get to the logo maker app. There, in the righthand sidebar, you’ll find a color palette creator. You can start your color palette with a default palette and then refine it or pick your own from scratch. While you’re selecting colors, you’ll see your logos in the brand kit below changing colors in real time. This makes it easy to select brand colors that work in all of your marketing assets when combined in various ways, for example on LinkedIn banner templates or business cards.
- What are brand kits?A brand kit is an overview page for your brand assets, such as logos in various colors, a color palette and typography. With a subscription, you can have up to 20 brand kits and each brand kit includes a custom logo made with the Mojomox logo maker. Your brand kits are hosted online, you can share the link with others for them to download files. For the one-time logo package purchase (versus a subscription), you’ll get a copy of your brand kit to download.
- What logo file formats does Mojomox support and export?Your logo comes in a vector PDF file that can be opened in applications such as Adobe Illustrator. All automatically created logo files are downloadable as shown in the brand kit below the logo editor but on a transparent background as PNG files. The avatar logo file that can be used for profile images is on the background color you picked.
- What’s the logo, graphics, and font licensing?There are no restrictions on your logo and graphic files. With a subscription, Mojomox fonts can be embedded on your website just like Google fonts. You’ll find instructions on the fonts page. Mojomox fonts cannot be downloaded and used in another software. You’ll soon be able to purchase your specific font style separately.
- What’s the cancellation time for subscriptions? We bill annually. Cancel anytime before the next payment via email or inside the app under Subscription Details.
- Other questions, bugs, feedback?We’d love to hear from you! Email us at email@example.com.