Modern logo ideas by industry
Logo ideas by type
Logo ideas with fonts
Examples based on logo trends
Before getting into the details of how to collect logo ideas, it’s important to know that keeping your brand consistent (always use the same logo, some colors, etc.) is one of the biggest pillars of branding. People need to recognize your business quickly, and for that, your business needs to look and sound the same wherever it pops up. Another critical pillar of branding is to create a unique brand in the first place.
A unique brand stands out and is, therefore, easier to remember. However, a brand needs to stand out the right way—just like a yogurt needs to look like yogurt on a supermarket shelf, not like a pudding.
People need to be able to compare your product to other options. This is called “Positioning”—the way people perceive your brand and how people compare your offering with similar choices.
When looking for logo ideas, check out your competitors and make sure your logo and your brand colors are different. For example, a modern (and cool!) way to create a logo for a business’s brand identity in 2023/24 is to use wordmarks (sometimes called text logos) instead of logo symbols. Logo symbols are images, such as an image of a camera for a photography shop.
Other logos as inspiration
We’ve added nine logo templates above. All of the logo fonts we used are part of our unique mix-and-match Bauhaus font system.
When you look at a logo for inspiration, notice the following 6 things:
- the differences between serif (fonts with little feet) and sans serif fonts
- letters or details in the fonts that stand out
- spacing between the letters (this is called letter spacing or tracking)
- the case: ALL CAPS, lowercase, or Title Case?
- the weight of the type—is the logo thick or thin?
- the color
For a more approachable feel, try a sans serif font first. If you’re going for personality, elegance, or sophistication, a serif font works better. Wider letter spacing makes a logo feel less corporate, tight spacing makes it feel compact. Title case is a good standard for how to spell your business name in a logo. All caps is classy too. Lowercase is very friendly. Thicker type says bold and young, thinner type is elegant. Details in a logo font make the entire logo unique and more memorable.
For example, if you’re aiming to design a logo that communicated strength and precision, select a font with pointy tips. Common letters that can be sharp are the letters A, K, M, N, and W.
Or, if you’re looking to highlight a personal brand or if the brand positioning is centered around “fun,” check our 2023 fun fonts collection.
An easy way to get started with your own logo is by clicking one of the templates above. This will open up the logo maker app for you to customize the business name, design, and colors.
From logo idea to final logo in 3 steps
Step 1: Type out company name
Type your company name into the logo maker input field and click the Next Step button. You’ll see a selection of logos from which you can pick one as a baseline for your design.
Step 2: Select design
For a modern or cool logo, try a wordmark first. You can always add a logo symbol later in the logo maker app.
Step 3: Modify logo
In the main editing area, click on one of the letters of the logo. A dropdown of alternative letters shows up right below the letter you clicked. To select another letter for your logo, click on one of the alternative ones. In the sidebar, use the sliders for weight and letter-spacing to quickly change the overall feel of the logo.
Pro tips to consider when looking for logo ideas
How to pick the right font?
Whether a logo is a business logo or a mark for a personal brand, the process for finding the right logo font is the same: Have a logo idea in mind and then click through the font options in the right sidebar of the Mojomox logo maker app. Go back to the Logo for Inspiration section above to read about the different meanings of serif and sans serif fonts.
Once you’ve found the right font, tweak it with the sliders. Try, for example, the weight slider: the thinner the logotype, the more elegant the logo. The thicker the type, the stronger a logo appears. Thinner styles are harder to read when the logo mark is small.
What format is right—vertical or horizontal?
The most versatile logo format is a horizontal logo as opposed to a stacked logo. You can have both a horizontal and a vertical logo lockup for your brand but it’s quicker to get started with one that fits nicely into the top bar of a website. For modern applications, you may need a shorter version of your logo. The short version of a logo is often the first letter or if your brand name is two words, the starting letters of the name. In our example, “Undy,” this would be the letter U.
How to get ideas for colors
It’s a good idea to have some color options in mind when looking for logo ideas but in logo design picking a color palette comes after having the actual logo design. This way you keep the focus on the font details of the design. A color palette should support another aspect of your brand strategy than what your logo mark does. Additionally, find a palette that is far away from your competitors’ colors so that people can remember your brand more easily.
The Mojomox color palette tool makes it easy to figure out colors that work well with each other. While selecting colors with the picker in the right sidebar, look into the brand kit section below to see if all color combinations are easy to make out. If not, fine tune all colors until they match well.
How to quickly test your logo idea before finalizing
Designers know that good design means that form follows function. Whether you’re aiming for a cool logo or a classic logo design, the functionality is more imporant than the looks of a logo. In practice, that means: Before exporting your logo files, make sure the mark is readable in small. For that, scroll down to the Brand in Context section and see if your logo works in small. Tweak until it does.
As a next test, download multiple versions of your logo and upload them to your website. See which one works best. Try other applications too. For example, if you will have packaging that will be shown on shelves, print out your logo and mount it on a sample box. See if the logo stands out next to competitve products. Another good application for testing your logo ideas is a business card which you can test right here with our Mojomox business card maker.
On Design & Branding
- How do I get logo ideas?The Mojomox logo ideas maker is great for exploring logo ideas. You type in your business name and then scroll through all the Mojomox logo ideas really fast. Once you’ve found a baseline idea you like, you can further customize your logo by clicking on an individual letter. Alternative letters will show up and you can swap one out by clicking on it. Easy, modern, fast!
- When do I think about color palettes?After clicking on one option within the logo ideas maker, you’ll get to the logo maker app. There, in the righthand sidebar, you’ll find a color palette creator. You can start your color palette with a default palette and then refine it or pick your own from scratch. While you’re selecting colors, you’ll see your logos in the brand kit below changing colors in real time. This makes it easy to select brand colors that work in all of your marketing assets when combined in various ways, for example on LinkedIn banner templates or business cards. A brand color palette should be finalized after the logo design is done but you can also adjust it during or after the logo idea has turned into a final logo.
- What’s a brand kit?A brand kit is an automatically created overview page for your brand assets, such as logos in various colors, a color palette and typography. Your brand kit is hosted online, you can share the link with others for them to download files. Or, you can download a PDF to have an overview of your brand.
- What logo file formats can I export?Your logo comes in a vector PDF file and SVG file that can be opened in vector applications such as Adobe Illustrator and Figma. All automatically created logo files can be downloaded as PNG files with background or transparent background in the pixel size you type into the download modal.
- What’s the logo, graphics, and font licensing?There are no restrictions on your logo and graphic files. If you want to purchase the logo font so you can use it outside of the app in other graphic programs such as Illustrator or Canva, please visit our font shop.
- Can I make changes to my logo later?During the time of the subscription, you can make as many changes as you like to your logo. You can also rename your brand and start over at no extra cost.
- What’s the cancellation time for subscriptions? We bill annually. Cancel anytime before the next payment via email or inside the app under Subscription Details.
- Other questions?Email us at firstname.lastname@example.org.