On logo
design.
A working library on the craft of identity — typography, color, shape, naming and the small decisions that add up to a brand.
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FeaturedCool logos: what makes them cool (and how to design one).
A field guide to the qualities that separate a memorable mark from a forgettable one.
Long readFonts for logo designs in 2026.
The shortlist we keep coming back to — geometric grotesks, contemporary serifs, and wildcards.
Logo designShapes and what they secretly say about your brand.
BoldTriangle logos: the secret weapon for bold branding.
UniversalCircle logos: why they’re so universally loved.
SolidSquare logos: solid, reliable, built to last.
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