Modern logo maker, brand identity and asset creator.

How You’ll Get the Best From an Online Logo Maker

From working with startups we know tight budgets and the pains of pivoting until product-market fit is found and money is being made. With the Mojomox wordmark logo maker, you can create your logo for free online to test in your pitch deck, on your website, or inside your app—for as long as you want. You only pay for hi-res files that are ready for web and print. The hi-res files come in a ready-to-go logo package in­clud­ing logo sizes for social media and sample applications tailored to your industry.

Follow the 3-step logo-making process and you’ll access our unique design code pattern and create a wordmark logo that stands the requirements of modern branding, in­clud­ing applications for web, app, and mobile design, packaging, and for classic formats like business cards.

3 Simple Steps to a Modern Logo Using an Online Logo Maker

1. Here, on the Mojomox logo maker homepage, type in your company name (scroll almost all the way up) and from the logo previews select one logo that feels closest related to your brand essence. This logo will be the baseline for your design.

2. Once selected, the logo will open up on the Mojomox logo maker app page where you can change the following design settings: case (e.g. lowercase), typeface (we currently offer 10 modern sans and 5 serif typefaces), custom weight styles (from Thin to Black) and tracking (spacing between the letters). You can also mix and match letters from other available fonts of the same family. Choose your colors from presets or pick your own.

3. Export your logo as an image file in a png format on a transparent background or with your selected background color.

How to Integrate Brand Strategy Into Online Logo Making

Creating a design that stands out in a specific market segment is based on one thing that big brands build on but startups don’t talk about enough: Successful logos are rooted in a brand strategy—the way you’d like to position your brand.

You might be interested in going through these free brand strategy exercises, and if you don’t have time and prefer to get started with the Mojomox logo maker immediately, just focus on the following two things:

1. Settle on one word that you’d want your customers to think when they think of your brand (this is also known as “positioning”). And

2. Transfer that one word metaphorically into your design—that’ll give your logo and color choice meaning.

The Power of “Black Dress” Design Using a Logo Maker

In the early days, finding product-market fit is the most important thing to focus on as a startup founder. However, there are design needs, e.g. minimal branding for a pitch deck or a landing page, that have to be addressed early on.

Your brand needs to commu­nicate professionalism—which is what often gets lost when companies try to create complex branding on their own. Instead, aim for what we call “black dress” design: You’re not trying to create a revolutionary brand, you’re aiming for something simple and timeless.

With the Mojomox logo maker you can quickly design a logo and even a minimal brand identity package, including a color palette and typo­graphy, that you can use consistently across your marketing assets.

1. How a Brand Name Plays a Role in Logo Making

Finding a good brand name isn’t easy. Does it sound like the company’s identity? Is the domain available? Is it easy to pronounce? Does it create a compelling picture in the target audience’s mind?

You’ve finally settled on a name but you probably didn’t really think about what the name looks like when it’s typed out. But when designers design a logo they first examine the letters. Are there any double letters in it? Does the brand name start and end with the same letter? How long is the name? Is it one or multiple words? Do the multiple words have a similar length so the logo mark could be stacked? Are there descenders, the strokes of a letter that reach below the baseline like in g, j, q, p, y? Do the letter forms look better when capitalized? What are the letters that stand out or define the character of the name?

When designing a logo with a logo maker app, it too is important to analyze the name, the letters and how they could relate to your company positioning. What letters lend themselves to expressing something you’d like to say? For example, organic / natural / sustainable could be reflected by roundness—by round letters or by making the letters appear to be more round through picking a typeface that’s more rounded. Being edgy / sharp / witty / unique could literally have an edged or cornered typeface, or some letters could be made more cornered than they naturally are.

The Mojomox logo maker app lets you select a few characteristic letters to give them a different look—so your logo wordmark stands out meaningfully in its own unique way.

2. In Logo Design, What Comes First—Color or Typeface?

Once you have your strategic word (also called positioning or brand essence) set, you will also create a set of up to five words that paint a picture of your overall brand identity world. These words can be a mix of nouns, verbs or adjectives where each describes one important aspect of your company: this could be your tone (e.g. young, professional, loud), your industry-specific focus (e.g. plus-size, slow-food, on a budget), your company compared to your competition (the fastest, best quality, most modern), your target audience (online card players, urban women or stressed-out fathers) and so forth.

Your set of brand identity words will need to be reflected in the sum of all of your design (and copy) elements such as your logo, your tagline, your website colors, or your choice of business card stock. Rather than trying to say everything with your brand colors, for example, your brand colors, your logo, your tagline each should have only one purpose—and only one or two of your brand words need to be reflected in each. None of the brand elements will usually stand alone. Everything will come together on your company website, in your LinkedIn background photo or on your business card.

Before starting with the Mojomox logo maker app, make a decision what word you’d like to have represented in your logo and in your brand colors. Then start with selecting the typeface. It’s easiest if you start with the Mojomox logo maker overview page where you can type in your company name and immediately see a preview of logo wordmark choices. Pick one as a baseline and you’ll land in the logo maker app to start with your refinements—more in the next section.

Once you have the overall shape of the logo set, test out colors. The logo maker app has defined presets that you can use to quickly iterate through different options. Use one of the words from your brand identity set to select a color that represents this word best (read more about the meaning of colors). You can use the foreground and background color pickers to further customize your color choice.

3. A Logo Maker App’s Various Dials:
A. The Mojomox Typeface Family

The Mojomox logo maker app currently supports ten sans serif fonts and five serif fonts: “Bauhaus Geo” is our main sans serif typeface. This typeface was specifically designed to meet the needs of modern, straight-forward and versatile logo wordmarks. It’s set slightly tight and works well for long copy that requires a modern, constructed look.

The second geometric font is “Bauhaus Bau,” the initial idea giver behind the Mojomox logo app concept: All letters across all fonts are interchangeable in their formats due to their shared grid structure. “Bauhaus Bau” is based on the Bauhaus design of the 1920s, it has a very modular, almost playful and architectural feel. It’s rounder and its letters act as shapes because the typeface lacks full-height letter stems.

“Bauhaus Cut” is the third typeface and it’s characterized by its eccentric letter corners that add an edgy, organic and when used sparingly simply a special feel to the logo design.

The rounded typeface “Bauhaus Rnd” is a sister type to “Bauhaus Geo;” it has the same structure but rounded corners for a soft, slightly playful, more approachable take on the regular Geo style.

B. Logo Maker App Settings: Casing

In logo design, brand names can be set in various ways. Each of the following options embody a difference in appearance:

Option 1: “Friendly”: lowercase spelling in logos (think amazon, adidas, citibank and intel, mailchimp, west elm, ebay) makes companies more approachable, casual, younger or shows a focus on tech.

Option 2: “Timeless”: Leading capital letters, separated by space or hyphen if more than one word is a brand that has grown up and owns its identity: Squarespace, Coca-Cola, Microsoft, The Container Store, or Walmart.

Option 3: All caps is another timeless use and often a design decision to give the type a more unified or stronger look. Think IKEA, MUJI, ZARA, COSTCO, or NETFLIX.

C. Logo Logo Maker App Settings: Styles & Weight

The Mojomox font family comes in nine different font weights: Thin, ExtraLight, Light, Regular, Medium, SemiBold, Bold, ExtraBold and Black. You can set your custom font weight by using the slider.

There are two general rules for font weights: One, the thicker the bolder and louder a logo will appear. Thinner font weights make a logo design feel more refined and open—the thinner the logo the bigger its minimum size. Test your logo in small in the corner of a website and take a look at the mockup section below to see a preview.

D. Logo Maker App Settings: Letter-Spacing & Kerning

Tracking, also called letter-spacing, is the spacing between all the letters of a logo wordmark, kerning is the spacing between two letters. The Mojomox Bauhaus font family naturally has a slightly tighter tracking than a text font to give the setting more logo character. You can change the tracking by using the letter-spacing slider in the logo maker app.