# Mojomox > Mojomox is a logo maker and branding tool for founders, indie makers, and small businesses. It generates a wordmark logo plus a full brand kit (colors, fonts, ready-to-use applications) and is built around the "black dress" design philosophy: keep branding simple and timeless at the start, invest in a designer once you have product-market fit and revenue. Written and run by Saskia Ketz, a designer in New York. ## Product - [Logo maker app](https://mojomox.com/): Generate a wordmark logo and brand kit in minutes. - [Pricing](https://mojomox.com/pricing): One annual subscription, all features. - [Custom brand kit creator](https://mojomox.com/custom-brand-kit-creator): Build a shareable brand kit page with logo, colors, fonts, and applications. - [Templates](https://mojomox.com/templates): Pre-designed social posts, business cards, and packaging mockups. - [Image editor](https://mojomox.com/image-editor): Resize, crop, and prepare brand images. - [LinkedIn background photo creator](https://mojomox.com/linkedin-background-photo-creator): Branded LinkedIn covers in a few clicks. - [Business cards maker](https://mojomox.com/business-cards-maker): Generate business cards from your brand kit. - [Font shop](https://fonts.mojomox.com/): Curated typefaces for logos and brand systems. ## Journal — long-form articles - [How much should a logo cost in 2026?](https://mojomox.com/logo-design-cost): Pricing ranges from DIY ($10–$50) to design students and freelancers ($300–$3k) to agencies ($5k–$150k+). When to use each, plus a D2C-specific workflow. - [Branding for startups](https://mojomox.com/branding-for-startups): The "black dress" approach — why most early-stage companies overspend on branding. - [How to design a logo](https://mojomox.com/how-to-design-logos): Step-by-step walkthrough for designing your own logo. - [Fonts for logo designs in 2026](https://mojomox.com/fonts-for-logo-designs): How to pick typography for a logotype. - [Logo ideas](https://mojomox.com/logo-ideas): Inspiration across industries and styles. - [Cool logos: what makes them cool](https://mojomox.com/cool-logos): Anatomy of a "cool" logo and how to design one. - [Boho logos](https://mojomox.com/boho-logos): How to design logos in Boho style. - [Trending fonts](https://mojomox.com/trending-fonts): What's current in type for branding. - [Ampersand in logos](https://mojomox.com/ampersand): Using "&" as a brand mark. - [Fashion logotype](https://mojomox.com/fashion-logotype): Type-driven logos for fashion brands. - [Google Fonts alternatives](https://mojomox.com/google-fonts-best-alternative): Where to find better-than-default fonts. - [Google Fonts pairing](https://mojomox.com/google-fonts-pairing): Type pairing recommendations. - [How to name a brand](https://mojomox.com/how-to-name-brand): Naming approaches for new companies. - [Logo maker comparison: Wix vs Canva vs Mojomox](https://mojomox.com/logo-maker-wix-vs-canva) ## Logo styles and types - [Minimalist logo](https://mojomox.com/minimalist-logo) - [Modern logo](https://mojomox.com/modern-logo) - [Wordmark logo](https://mojomox.com/wordmark-logo) - [Logotype](https://mojomox.com/logotype) - [Lettermark logo](https://mojomox.com/lettermark-logo) - [Abstract logo](https://mojomox.com/abstract-logo) - [Geometric logo](https://mojomox.com/geometric-logo) - [Elegant logo](https://mojomox.com/elegant-logo) - [Strategic business logo](https://mojomox.com/strategic-business-logo) - [Custom packaging](https://mojomox.com/custom-packaging) - [Logo galleries by industry, color, shape, and letter](https://mojomox.com/choose-logo): Browse examples across 25+ industries and dozens of styles. ## About and contact - [About Mojomox](https://mojomox.com/about-us): The studio, the founder Saskia Ketz, and the philosophy behind the tool. - Contact: saskia@mojomox.com - [Privacy](https://mojomox.com/privacy) - [Terms](https://mojomox.com/terms) ## Optional - [Blog index](https://mojomox.com/blog): Full list of articles in the Journal. - [Pinterest](https://www.pinterest.com/mojomoxapp/) - [YouTube](https://www.youtube.com/@mojomox) - [X / Twitter](https://x.com/mojomoxapp)